A target audience is the specific group of consumers most likely to buy your product or service. This group shares common traits like age, income, location, or hobbies, and businesses focus their marketing campaigns directly on them to maximize sales. Target Audience vs. Target Market
Target Market: The entire broad group of people a company hopes to sell to.
Target Audience: A smaller, highly specific subset of that market chosen for a particular advertisement or promotion.
Example: A shoe brand’s target market is all athletes, but their target audience for a new vegan running shoe is eco-conscious marathon runners aged 20–35. 4 Main Ways to Categorize an Audience Demographics: Focuses on measurable statistics. Occupation
Psychographics: Looks at internal mental and emotional traits. Core values Lifestyle choices Pain points Behavior: Tracks actions and spending habits. Brand loyalty Past purchases Device usage Website activity Geographics: Identifies physical location boundaries. Urban vs. rural Climate needs Why It Matters American Marketing Association | AMA
How to Find Your Target Audience – American Marketing Association
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